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So, who are these As Rose Rich folk anyway?

Clo Boffa

Posted on May 26 2020

So, who are these As Rose Rich folk anyway?

Look, that's fair. A little bit about us...

We're a US Inspired (and now based!) female fitness and wellness apparel brand - specializing swimwear, yoga wear and fitness wear. And if you're reading this? Well, we're a huge fan of yours already.

Our aim is to empower women by creating high-quality, inclusive sized clothing with an affordable price tag - so you can look good, and feel good, more often. 

Our clothes were created to make you feel cared for and confident. 

The Rose in As Rose Rich
We're a little obsessed with creating clothes with a soft-touch finish. Using ITY fabrics and hand care to achieve a fabric so soft, we were inspired by rose petals. You'll literally feel the difference. The rose was also inspired by our values - we believe in supporting women grow and blossom! Part of looking good is feeling good, and we want to support women feeling the best version of themselves.
High-quality yet affordable
We take a lot of pride in our design process - down to every detail. We also know that feeling amazing in good quality yoga pants or a new bikini shouldn’t be a one-off treat. That’s why unlike our premium competitors, we keep the price affordable so you can feel good more often. (We also know new workout clothes = a great motivator)
We're not into excluding people. We want to empower and celebrate ALL women - not just certain sizes, colours or ages. That's why we offer inclusive size ranging and free returns/exchanges if something doesn't fit right.
Self-care and self-love
We recognize that fitness gear and swimwear can have a lot of emotions involved for women. We don’t want to evoke the bad kind. We want to encourage and support women to feel good about how they look, which is an act of self-care and love. And we’re all about the love, ladies.

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